The UFC's first foray into Wisconsin proved not only to be an exciting one, but profitable as well. ‘UFC on Versus 5' earned an estimated $539,000 gate from a total of 6,751 attendees, according to reports from UFC officials.
The event took place at Milwaukee's Bradley Center and was broadcasted live on Versus. From a number's standpoint, it was the third most successful iteration of the five-part ‘UFC on Versus' series, and second best of the year -- falling just short to UFC on Versus 4's reported gate of $562,310.
According to officials, the average revenue from per ticket sold for the event hovered around $79.84. The UFC did not announce any information on the number of complementary tickets released.
‘UFC On Versus 5' was headlined by a thrilling welterweight tilt between British slugger Dan Hardy and Octagon veteran Chris Lytle. Co-headlining the night was a substantial lightweight contest pitting former-WEC champion Ben Henderson against number one contender Jim Miller.
The reported figures from the entire ‘UFC On Versus' series, as compiled by MMAJunkie.com:
1. "UFC on Versus 1: Vera vs. Jones" (March 2010): $568,125 (6,443 attendance)
2. "UFC on Versus 4: Kongo vs. Barry" (June 2011): $562,310 (7,792)
3. "UFC on Versus 5: Hardy vs. Lytle" (August 2011): $539,000 (6,751)
4. "UFC on Versus 2: Jones vs. Matyushenko" (August 2010): $489,685 (8,132)
5. "UFC on Versus 3: Sanchez vs. Kampmann" (March 2011): $471,450 (8,319)