Above is the audio (in video form, naturally) for today's UFC on Fox 1 media call with FOX Sports Media Group Chairman David Hill, FOX Sports Co-President Eric Shanks, Fuel TV's General Manager George Greenberg, UFC President Dana White and CEO Lorenzo Fertitta.
Today's call was less about talking to indigenous MMA media, although many appeared on the call. Instead, this was about reaching media outlets that cater to not only a general audience, but ones that talk to opinion leaders and influencers.
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Here is our coverage of the media conference call thus far:
UFC To Provide Up To 25 Percent Of FUEL TV's Content
UFC On Fox 1 Media Call With Dana White, Lorenzo Fertitta, David Hill And More