Despite boasting a lukewarm lineup, UFC 138 has already set the revenue record for Birmingham, England's LG Arena. UFC managing director of international development Marshall Zelaznik announced the news at Thursday morning's pre-fight press conference.
"I spoke with the arena executives yesterday, and they've assured me that we've already set the revenue record for the arena," Zelaznik declared. (transcribed by MMA Junkie). "We're really proud of that and thank you for all the fan support."
The is arena record is all-encompassing, comprised of both sporting and non-sporting events.
In addition, Zelaznik announced that the event is hastily closing in on a sellout, with just "a couple hundred seats" remaining available for purchase. The LG Arena supports a peak attendance of 16,000.
UFC 138 is slated for November 5th and features a five-round non-title fight between middleweights Chris "The Crippler" Leben and Mark Munoz. The event's main card will air on Spike TV at 8 p.m. ET/PT via tape delay.