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Strikeforce, Showtime Media Conference Call With Dana White, Scott Coker, And Stephen Espinoza

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NEW YORK NY:  Dana White UFC President speaks during a press conference to announce commitment to bring UFC to Madison Square Garden and New York State at Madison Square Garden in New York City.  (Photo by Michael Cohen/Getty Images)

Join MMA Nation at 3 p.m. ET as UFC President Dana White, Strikeforce CEO Scott Coker, and Executive Vice President & General Manager of Showtime Sports Stephen Espinoza make an "important announcement" regarding the future of Strikeforce.

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Update

AUDIO: Strikeforce - Showtime Media Conference Call

Above is the audio of Thursday's media call to announce Strikeforce's new contract with Showtime Sports. Strikeforce CEO Scott Coker, UFC President Dana White, and Executive Vice President & General Manager of Showtime Sports Stephen Espinoza are featured on the panel.



Much of the call is spent with the trio detailing the new deal and Strikeforce's plans for 2012. The promotion is targeting eight events for the upcoming year, starting with Strikeforce: Rockhold vs. Jardine on January 7th. Undercards will now be aired live on Showtime Extreme.

In addition, plans are in place to disband the Strikeforce heavyweight division following the Heavyweight Grand Prix, and one final contest where the tournament winner fights a "top-rated heavyweight".

"Heavyweight divisions aren't deep enough to create this huge division," White explained. "So we're going to focus on the divisions that are strong."

The Strikeforce Challenger series is also likely on the chopping block. For a complete rundown of the new deal, visit MMA Nation's Strikeforce/Showtime conference call StoryStream.

Update

Live Notes From The Strikeforce - Showtime Conference Call

Thursday's conference call takes place at 3 p.m. ET/12 p.m. PT and features UFC President Dana White, Strikeforce CEO Scott Coker, and Executive Vice President & General Manager of Showtime Sports Stephen Espinoza. According to a press release, the trio will make an "important announcement" regarding the future of Strikeforce. Along with live updates and notable quotes, MMA Nation will provide you with full audio of the call inside this StoryStream.

For more analysis, follow MMA Nation (@MMANation) and Shaun Al-Shatti (@shaun_alshatti) on Twitter.

Here are partial notes from the meeting.

Dana White:

  • "I'm fired up about this deal and I've got the guys who are fighting in Strikeforce fired up about it as well."
  • Has "no idea" if the heavyweight roster will move to the UFC.
  • Gilbert Melendez is "f***ing excited" to stay in Strikeforce. Will continue to stay in Strikeforce regardless of how many times he defends his belt.
  • Not sure if a Showtime pay-per-view would take place, but won't count it out.
  • Coker runs the day-to-day, White is involved in big picture. White will be at all Strikeforce events as well.
  • "Let's cut the bull****, me and (Ken) Hershman aren't friends with each other." He is extremely excited with the new Showtime regime.
  • "I love getting involved with networks... taking things and building them. There's only so many guys that can fight in the UFC. We're going to take these guys, build these stars, and get this going."
  • "No clue" about crossover for fighters in Strikeforce and UFC.
  • There is a ton of talent out there for them to build these "incredible divisions".
  • With UFC and Strikeforce combined, White has 40 shows on his plate. "My schedule next year is going to be ridiculous. People don't even think it's going to be humanly possible, but I disagree."
  • Strikeforce is not a secondary brand. The champions will be considered highly-regarded. 
  • When asked about Strikeforce fighters receiving "Fight Night" bonuses: "We'll see, I don't have those answers yet but I would have to say yes."
  • Showtime wanted to have one final heavyweight fight post-tournament before the division was disbanded.
  • "There's nothing wrong with being a feeder league, but that's not what this thing's going to be."

Scott Coker:

  • Strikeforce is going to focus on lightweight, welterweight, middleweight, light heavyweight and women's divisions.
  • After heavyweight grand prix, the winner will fight a top-ranked heavyweight (possibly in the UFC) and then Strikeforce will do away with the heavyweight division.
  • Will continue to run two women's divisions.
  • Fights in December and January will eventually lead to title fights for welterweight and light heavyweight divisions.
  • Not sure how the events will be spaced out.
  • Cormier vs. Barnett will hopefully take place at the end of the first quarter of 2012.
  • Haven't decided the next opponent for Miesha Tate.
  • Ronda Rousey would like to fight in both weight classes.

Stephen Espinoza:

  • Deal kicks off January 7th with Strikeforce: Rockhold vs. Jardine
  • Prelims to air live on Showtime Extreme.
  • Maintaining the same broadcast team to commentate the fights.
  • Six to eight events this year, options for additional events beyond that.
  • No more Challengers series.
  • The events will work organically, whenever the timing works for both Showtime and Strikeforce.
  • It is a possibility that the deal with M-1 may have hit the brakes because of this announcement. "Strikeforce is our primary focus."
  • "It would not surprise me at all" to see Gina Carano return to fighting at some point.
  • Strikeforce will air on Super Channel in Canada.
Original Story

Strikeforce, Showtime Media Conference Call With Dana White, Scott Coker, And Stephen Espinoza

Join MMA Nation today at 3 p.m. ET/12 p.m. PT as we bring you live coverage and analysis of the media conference call with UFC President Dana White, Strikeforce CEO Scott Coker, and Executive Vice President & General Manager of Showtime Sports Stephen Espinoza. According to a press release, the trio is set to make an "important announcement" regarding the future of Strikeforce. Along with live updates and notable quotes, MMA Nation will provide you with full audio of the call inside this StoryStream.

Strikeforce's only announced event of 2012, Strikeforce: Rockhold vs. Jardine, takes place on January 7th at the Hard Rock Hotel and Casino in Las Vegas, Nevada. For more analysis, follow MMA Nation (@MMANation) and Shaun Al-Shatti (@shaun_alshatti) on Twitter.

Strikeforce: Rockhold vs. Jardine fight card:

Middleweight Championship: Luke Rockhold vs. Keith Jardine
Light heavyweight: Muhammed Lawal vs. Lorenz Larkin
Middleweight: Robbie Lawler vs. Adlan Amagov
Welterweight: Tyron Woodley vs. Jordan Mein
Welterweight: Tarec Saffiedine vs. Tyler Stinson

Photo by Esther Lin for MMA Fighting.

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