SB Nation Thomas Myers' Thoughts
Cesar Gracie pulled off back-to-back matchmaking coups in less than five weeks, masterfully getting his prized fighter, Nick Diaz, into two UFC main events and a title shot against Georges St. Pierre. He had some help along the way, but his behind-the-scenes manipulation was pure genius.
Nov 2, 2011 - Cesar Gracie called his (title) shot.
Even before his fiery, foul-mouthed fighter, Nick Diaz, reluctantly laid the beating of a lifetime on his conditional friend, B.J. Penn, in the UFC 137 main event, Gracie predicted that the Stockton, California-bred scrapper would next challenge Georges St. Pierre for his 170-pound belt.
It's been all pure insanity. Five weeks ago Diaz was not only pulled from the original UFC 137 main event, but company president Dana White suggested he wasn't sure whether or not Diaz could ever handle the promotional pressure of headlining a high-profile pay-per-view (PPV).
Ever, as in never, ever.
Diaz certainly didn't go out of his way to remedy those concerns. He showed up nearly an hour late for the pre-fight press conference call after his fight with Penn was bumped to the top of the marquee when "Rush" went down with a knee injury that forced the cancellation of his title defense against Carlos Condit.
Yes, the same Carlos Condit, the saving grace, who heroically stepped in for Diaz when his psychological pressure cooker went pop.
Even getting Diaz to Las Vegas, Nevada, was a laborious chore. He once again missed his first scheduled flight out of town, bringing his total to three (that we know of) throughout this entire ordeal. The moment he set foot in "Sin City," the promotion celebrated by flashing an image of him completing paperwork, assuaging perhaps their own concerns with photo evidence Diaz did indeed show up for fights.
A fight, mind you, Diaz hated. And he told just about everyone who would listen at the open media workout fighting Penn was not a fight he would have picked. Penn, too, lamented the match up.
The only person who seemingly didn't, and the one responsible for making it happen in the first place, was none other than Cesar Gracie. Penn revealed Gracie "hoodwinked" him into signing the bout agreement via misleading text messages, which he then used to convince Diaz to do the same.
Diaz admitted he never would have signed first to fight Penn. The truth of the matter is he never had to -- Gracie had already taken care of that seemingly insignificant item and likely used it as fuel to fire up his reluctant fighter.
But Gracie didn't stop there. Not only was he the puppet master pulling the strings on the UFC 137 main event, but he started to make the case for a fight against St. Pierre if Diaz could defeat Penn convincingly at the Mandalay Bay Events Center.
White scoffed at the idea when it was presented to him, saying Condit and his title shot in Feb. 2012 were "safe" regardless of the outcome. White wasn't about to go back on his word and reshuffle another welterweight title fight to include Diaz -- essentially making the same mistake twice -- when he had a reliable, talented and the cooperative "Natural Born Killer" waiting in the wings.
He seemingly couldn't fathom the possibility at the time. Hell, Diaz had done little to make him think otherwise. His public regrets about not pursuing a career in boxing, and his revelation he could walkaway from the sport at anytime, in addition to everything else already mentioned, certainly did not help his cause.
Meanwhile, getting Diaz the title shot he initially squandered was seemingly all Gracie could think about. And it all boiled over for the world to see the moment Diaz was announced the winner, which also caused the bloody and beaten Hawaiian to prematurely announce his retirement.
It was an unexpected, albeit momentary, welcomed exclamation point Gracie needed to frame his MMA matchmaking masterpiece.
Gracie immediately barked into Diaz's ear post-fight, telling him repeatedly and aggressively to "Call the mother f*cker out!" He was talking about St. Pierre. Diaz obliged, and then some, striking a sensitive nerve with the Canadian sitting ringside, who he accused of faking his injury.
That apparently went way over the line for the soft-spoken champion, who encouraged White to insert the "disrespectful" Diaz instead of Condit, which he did before the night was even over. White, along with St. Pierre, got so wrapped up in Diaz's moment that conventional wisdom and rational thinking were utterly annihilated.
And just like that, Gracie called his improbable (title) shot against all odds. Insanity? More like diabolical brilliance initiated from the depths of despair.
Just like he planned it.
Comments
If Cesar were such a genius, or even a competent manager, he would’ve had Nick Diaz at both of the press conferences that he missed, knowing that Nick was on a short leash based on his past behavior. The only clever thing he did was to tell Nick to call out George, knowing that Dana eats that stuff up.
by MS_Dos_Santos on Nov 2, 2011 6:44 AM PDT reply actions 4 recs
hell yeah, and you don't need a genius for that neither. Nick would have probably called GSP out anyways, but maybe not just after the fight.
by Federico Mendez on Nov 2, 2011 9:17 AM PDT up reply actions
at least Diaz can claim both Penn and StPierre on his resume now
Do what thou wilt shall be the whole of the law
I slept with faith and found a corpse in my arms on awakening; I drank and danced all night with doubt and found her a virgin in the morning.
The sin which is unpardonable is knowingly and wilfully to reject truth, to fear knowledge lest that knowledge pander not to thy prejudices.
Ah snap, ah snap. Come to my macaroni party and take a nap.
by Str8_right on Nov 2, 2011 12:17 PM PDT up reply actions
Yeah…except now Diaz will make 10x more money than if he fought GSP originally, not to mention the fact that GSP would have pulled out hurt and Diaz would be on the bench. And this had 4 recs? Wow.
by Fausto Geraci on Nov 2, 2011 5:23 PM PDT up reply actions
Genius
He won’t look like a genius when GSP takes apart his boy, Dias. The only way Dias can win a fight is by constantly jabbing like he did with Penn. GSP won’t let that happen. GSP will take him down at will like he does everyone else. Or he’ll just beat him on his feet.
by Dreamtime on Nov 2, 2011 7:03 AM PDT reply actions
Who’s Dias? Bartolomeu Dias?
by sexysassytravismmafan on Nov 2, 2011 7:15 AM PDT up reply actions
It's Diaz
by Noahwob on Nov 2, 2011 7:15 AM PDT up reply actions
He can't lose...
Even if GSP beats Diaz to a pulp he’s going to walk away with another nice chunk of cash. I think I’d get beat up for $200k.
by Creston on Nov 2, 2011 11:59 AM PDT up reply actions
Wait, what?
His genius was getting Nick the title shot, then losing the title shot because he couldn’t control his fighter, then getting the main event based entirely on bad luck, then getting back the title shot he should have had in the first place because people want to see him get his face punched in?
What?
That’s… that’s nonsensical. He had the title-shot already.
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
If you like it, you should put a rec on it.
by jemaleddin on Nov 2, 2011 7:18 AM PDT reply actions 3 recs
but now he has a quality win over a legend like BJ and gets the title shot anyway
Do what thou wilt shall be the whole of the law
I slept with faith and found a corpse in my arms on awakening; I drank and danced all night with doubt and found her a virgin in the morning.
The sin which is unpardonable is knowingly and wilfully to reject truth, to fear knowledge lest that knowledge pander not to thy prejudices.
Ah snap, ah snap. Come to my macaroni party and take a nap.
by Str8_right on Nov 2, 2011 12:17 PM PDT up reply actions
And will probably even get more money than he wouldve the first time around
Also will help Dana get more PPV out of it
I can't figure out how to add the twiiter follow button so here's a link -____-
Follow @GabeMadridNYC
by Papercut Elbow on Nov 2, 2011 2:12 PM PDT up reply actions
Let's presume he wins his fight against GSP...
…both in the imaginary world where Nick Diaz has a DayRunner and the real world where he’s an irresponsible guy.
Are you suggesting that beating GSP in the title fight AND going on to defend as champ in his next fight would earn him LESS money than fighting BJ and then getting the title shot?
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
If you like it, you should put a rec on it.
by jemaleddin on Nov 3, 2011 8:56 AM PDT up reply actions
700+ words
and nearly all of them were wrong =\
he lucksacked into having people injured, his fighter winning and behaving like a child, which Dana tends to reward, as the first commenter already said.
The artful muppet formerly known as KrmtDfrog.
Please read my sardonic wit and over-blown sense of self over at headkicklegend.com
by Cory Braiterman on Nov 2, 2011 7:56 AM PDT reply actions 2 recs
yeah I don't get it...
Penn revealed Gracie “hoodwinked” him into signing the bout agreement via misleading text messages, which he then used to convince Diaz to do the same.?
He is BJ’s manager too? How does he influence Penn to sign bout agreements? He misled his client, Diaz? This is very dishonest and he should face consequence for this dirty behavior. Plus , he used the messages how?
'How's taste my pee pee pee?'
by theCloser on Nov 2, 2011 8:15 AM PDT reply actions
I voted you Best writer at our awards, Mania, don't let me down!
'How's taste my pee pee pee?'
by theCloser on Nov 2, 2011 8:17 AM PDT reply actions
The hype for Diaz vs. GSP doubled or tripled after all this. Everybody involved is gonna walk away with much more money then they would have if the original fight had gone through like it was supposed to. And now his fighter is a big deal to the casual UFC fan base, not just to the hard core MMA fans who were already eager to see Diaz fight.
I doubt any of this was planned, but you have to respect how masterfully Cesar navigated this whole thing. The brilliance was in how he reacted as everything unfolded.
also, wasn’t it Penn’s brother who convinced him to sign the bout agreement? Didn’t he say “This is the only bout that makes sense”?
by babaoki on Nov 2, 2011 8:27 AM PDT reply actions 1 recs
..huh?
by Horselover Fat on Nov 2, 2011 9:07 AM PDT reply actions 1 recs
Well I certainly disagree with all the commenters....
Great article Thomas.
I sometimes wonder if Gracie willfully keeps Nick in the dark about some things, including his finances.
It wouldn’t shock me if he didn’t try too hard to get Nick to the press conferences in the first place. He knows what he has in Nick, the perfect heel. Does he play it up for the media, for Dana, for even Nick?? It isn’t for me to say.
But I think this was a great article.
All these, uh, dealmakers making deals. Ya know, I don't, all I know is I'm ready to fight so, ya know, I'm sorry I didn't make it to the beauty pageant.
by Luke Nelson on Nov 2, 2011 10:58 AM PDT reply actions
For the people who disagree with this....
I’m not saying it’s 100% accurate on all fronts, but Cesar has come off as a bit two faced this entire time.
First, he claims the UFC made the right decision in pulling Diaz from the title fight. They had a business to run, Diaz had personal issues, he couldn’t account for him, blah blah blah.
Poof, GSP gets hurt, Diaz/Penn becomes the main event, and then suddenly, it wasn’t fair for them to pull Nick, Nick should have a title fight, Nick was the main event from the start, bleh bleh bleh.
by buzz_killr on Nov 2, 2011 12:46 PM PDT reply actions
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